I am currently the Social Media Producer/Influencer Partnerships for Postmates, where I manage our TikTok account. I’m the sole person responsible for all things TikTok at Postmates. Since starting on March 4th, 2024, I’ve grown the Postmates TikTok page by 170K followers as of the end of April 2025. I also contribute to content ideation and creation across Uber and Uber Eats. For all three brands—Postmates, Uber, and Uber Eats I handle collaborations with talent and influencers.

For Postmates – To drive revenue, I work closely with marketing and sales to select which merchants and campaigns to feature. A big part of my TikTok strategy, is an original series my team created: Postmates Bites, a series that spotlights our exclusive restaurant partners by showcasing their most ordered dishes in engaging content that resonates with our audience and inspires orders. A career highlight, is I discovered Sobuneh a new breakfast burrito joint on the west side via TikTok. I convinced our restaurant partnerships team to let us film there (although they were available on other apps). Our videos at Sobuneh were not only one of our highest performing merchant videos on our TikTok page, but we were able to sign them exclusively to Postmates/Uber Eats because of my efforts to show up. On our socials, we also revamped the Postmates Receipts series, where celebs humorously review their most outrageous orders—recently featuring Saweetie.

For Postmates/Uber Eats – Beyond highlighting merchants, I stay ahead of trends by producing content that keeps both brands relevant in pop culture and current conversations. This includes collaborating with talent and influencers, such as our recent collaboration with Hilary Duff for the Postmates x Erewhon Kid’s Meal campaign, where I directed, filmed, and produced the content. I’ve filmed Saweetie for The Boiling Crab x Postmates campaign, Jake Shane for his Sweetfin bowl collaboration with Postmates, and Christian McCaffrey for Uber Eats. For Uber Eats, I’ve also created content for brands like Petco and Ben & Jerry’s, tailoring each campaign to match the brand’s tone while keeping content native to the platform. 

Within a few months of starting my role, I took on influencer partnerships and outreach responsibilities. Postmates/Uber Eats have an organic UGC (user generated content) program that provides monthly credits to influencers. I pitch creative ideas and hand-select content creators whose natural, engaging content aligns with our brand values, so that we can engage with and use their content. Given my previous experience working with influencers, I leveraged previous relationships to help re-build and structure the Postmates/Uber/Uber Eats Organic Influencer Program. I’ve signed on new talent to work with us for paid partnerships as well. For both Uber/Uber Eats/Postmates I’ve worked with over 50 influencers, aligning them to our campaigns and overall organic strategy. This has allowed now only our organic presence to grow on social but also brings awareness for specific campaigns. 

During the LA fires, I worked with Los Angeles donation centers as well as restaurants on Postmates/Uber Eats that were donating meals to the community. I filmed for Postmates and Uber, as the joint company provided credit vouchers to restaurants so they could send their food via Uber couriers. This effort not only allowed us to maintain an empathetic social presence, but also highlighted local restaurants giving back to those in need. We showcased their contributions while staying connected to the community. This approach helped us support important causes, maintain an ‘always-on’ presence, and remain sensitive to the current climate.