At Creative Artists Agency, I worked as a digital and packaging assistant for a talent agent. We focused extensively on the influencer space but also handled traditional talent for their digital initiatives as well. I handled high-volume scheduling, roll calling, expenses, client management, travel coordination, and invoicing. I assisted my boss in not only regular assistant duties but also with handling client matters, ensuring every element of the business went smoothly. I tracked pursuits for potential clients, contributed to agency growth, and played a key role in creating and updating decks to pitch to brands for clients. I handled over 15+ influencer and brand campaigns acting as the liaison between clients, brands, managers, lawyers, etc., My contributions significantly enhanced operational efficiency, enabling my boss to generate substantial revenue for the company.
One of the most impactful projects during my time at CAA was facilitating Jay Shetty’s podcast deal, a venture that has since evolved into one of the most influential podcasts globally.