Inswim

During the pandemic, I utilized my free time to create an exciting business venture— the creation of my own swimwear line inswim. Recognizing a significant gap in the swimwear industry, I set out to address the common issue with industry sizing. Traditional labels like ‘XS,’ ‘S,’ ‘M,’ ‘L,’ and ‘XL’ often fail to accommodate diverse body shapes: such as a big frame + small chest or small frame + big chest, etc.

The goal of inswim is to carefully design pieces with all body shapes in mind and tackle the problems with finding swimwear that fits. I solved this by creating a line with all adjustable tie elements ranging from XS-4X to fit every body type. In addition to fostering inclusivity in terms of body types, inswim stands out as a brand that embraces diversity across various dimensions: including ethnicity and age. All images and videos from the brand remain unaltered, aiming to avoid perpetuating ‘unrealistic’ beauty standards.

I crafted every element and autonomously manage all aspects—from product creation to website development, filming social media content, formulating strategy, brand identity, PR, event management, financial planning, influencer marketing, packaging, fulfillment, and customer service. Within the initial two months of its launch, the brand achieved remarkable success, generating over $40,000 in sales directly to the influential impact of TikTok. The brand has continued to gain substantial traction, reaching customers in over eight countries and accumulating over a million views on both Instagram and TikTok.

This success has been achieved without investing a single dollar in paid ads. The success of inswim is due to organic social media marketing and publicity. inswim has been featured in the press and on podcasts. Through social media, inswim has garnered attention through the genuine support of influential figures such as Charli D’Amelio (151.6 million followers), Baby Ariel (36.3 million followers), Mikayla Nogueira (15.2 million followers), Leah Kateb (3.6 million followers), and Lauren Giraldo (1 million followers). These influencers, motivated by their belief in the brand’s mission, voluntarily promoted the swimsuits. The brand has also collaborated with numerous micro-influencers resulting in the creation of organic and authentic content, further contributing to the brand’s widespread recognition and success.